Meet the Brand - Selected Homme and Femme

Denmark, the land of Hygge and contemporary design, has gifted the world with numerous iconic fashion brands.  Among those Selected Homme and Femme - stocked with pride here at Roxtons.  Both brands epitomise contemporary elegance and stylish design.   

Selected Homme and Femme were born under the umbrella of the Bestseller group, a fashion powerhouse founded in 1975 by the Danish entrepreneur Troels Holch Povlsen. Headed up and now run by his son Anders Povlsen. 

At the heart of Selected Homme and Femme lies a dedication to merging aesthetic appeal with ethical responsibility.  Their design philosophy hinges on three pillars: quality, design, and sustainability.  These principles are not mere buzzwords but are deeply woven into the fabric of their operations, ensuring that every piece stands the test of time, both in fashion and function.

Selected Homme - Polo Knit - Teller

Selected Homme and Femme are torchbearers of Danish design values, which emphasise simplicity, functionality, and timeless elegance.  The brands’ ethos is a celebration of these principles, with each collection revealing a profound understanding of understated luxury and practical elegance. The designers draw inspiration from the clean lines and minimalist beauty inherent in Scandinavian aesthetics, translating these elements into clothing that is as sophisticated as it is wearable.

Selected Homme places a strong emphasis on quality and craftsmanship. The brand uses high-quality fabrics and materials to ensure that each piece not only looks good but also stands the test of time. From finely tailored trousers to casual wear, every item is meticulously crafted to meet the highest standards.

Selected Homme Trouser - Brody

Selected Femme, on the other hand, caters to the modern woman who values elegance and sophistication. The brand's collections are designed to empower women, offering a range of clothing that is both stylish and comfortable.

Selected Femme's design philosophy is centered around femininity and grace. The brand embraces a minimalist aesthetic, with clean lines and neutral palettes dominating the collections. However, it also incorporates bold patterns and vibrant colours to create pieces that are both timeless and contemporary.

Like its male counterpart, Selected Femme is committed to quality and craftsmanship. The brand uses premium fabrics and materials to create pieces that are not only beautiful but also durable. Every garment is designed with attention to detail, ensuring that it fits perfectly and flatters the female form.

Both Selected Homme and Femme are deeply committed to sustainability and ethical practices. The brands are part of Bestseller's Fashion FWD strategy, which aims to make sustainable fashion the norm. This includes using eco-friendly materials, reducing waste, and ensuring fair working conditions for all employees.

Selected Femme - Sofia Cardigan

Selected Homme and Femme use a variety of sustainable materials in their collections, including organic cotton, recycled polyester and Tencel. These materials are not only better for the environment but also offer superior quality and comfort.

The brands are also focused on reducing waste throughout their production processes. This includes everything from minimising fabric waste to using eco-friendly packaging. By adopting a more sustainable approach, Selected Homme and Femme are helping to create a more responsible fashion industry.

Selected - Ruffle Top - Viva

Selected Homme and Femme are more than fashion brands; they are a testament to Danish design's enduring appeal and the power of quality, sustainability, and timeless elegance. Whether seeking the perfect suit for a special occasion or a versatile piece to elevate your everyday wardrobe, Selected Homme and Femme have something truly exceptional for every discerning fashion lover.

Explore the collections, experience unparalleled craftsmanship, and discover the timeless allure of Selected Homme and Femme—where Danish design meets global sophistication. Happy styling!