With holidays abroad becoming increasingly complicated, 2021 is the summer to embrace all that is wonderful about the great British seaside. Whether you're heading to the surf of Cornwall, the Broads of Norfolk or the wild west of Scotland - a little bit of coastal style is what's required to staycation in style.
A heatwave is long overdue, so be prepared for long days of sunshine with one of our fabulous fedoras available in a kaleidoscope of colours. Our Kikoy beach pillows are inflatable, so easy to pop in the beach bag for sunbathing or a sneaky afternoon nap.
If you can't get abroad, then let us bring some of it to you. These bags are designed in France and made in Portugal and they are just fabulous. Perfect for the beach towels, frisbees and all the other paraphernalia needed for a great day of sun, sea and sand!
Blue is the colour for summer whether you choose classic navy or bright cobalt. Mix it up with a stunning linen shirt in a floral print or check.
Black and Blue 1871 long sleeve polo shirt, £65 Floral pattern linen shirt, £149.95 Schoffel shorts, £69.95
And finally, don't forget to pack the swimmers. These are from homegrown brand James Cromwell and are so fabulous you won't want to hide them under a wetsuit!